For a website to achieve
and maintain success, it is important to ensure it is adapting to the
changing times. There is a need, therefore, to have the websites' objectives
constantly assessed, and to have its features and services constantly
evaluated.
Web Philippines, Inc.'s
website assessment service encompasses the following criteria:
Structure
and navigation refers to the organization of information on the
website and the method in which you move through sections. Sites
with good structure and navigation are consistent and effective.
They allow you to form a mental model of the information provided,
where to find things, and what to expect. Good navigation gets
you where you want to go quickly and offers easy access to the
breadth and depth of the website's content.
Functionality
is the use of technology on the website. Good functionality means
the site loads quickly, has live links, and any new technology
used is functional and relevant for the intended user. The website
should work cross-platform and be browser independent. Good functionality
is technology you can't see.
Visual design
is the appearance of the website. It's more than just a pretty
homepage and it doesn't have to be cutting edge or trendy. Good
visual design is high quality, appropriate, and relevant for the
audience and the message it is supporting. It communicates a visual
experience and may even take your breath away.
Content is
the information provided on the website. Good content should be
engaging, relevant, and appropriate for the audience-you can tell
it's been developed for the Web because it's clear and concise
and it works in the medium. Good content takes a stand. It has
a voice, a point of view. It may be informative, useful, or funny
but it always leaves you wanting more.
Interactivity
is what mediates the connection between the user and the information.
It is the way that a website allows the user to give and receive.
Good interactivity is more than a few little sound effects and
a Flash animation. It's input/output, as in searches, chat rooms,
e-commerce and gaming.
Originality
refers to the uniqueness and rarity of offerings. When the website
offers commendable utility, advanced solutions, or innovation
in content/design, then it has truly distinguished itself from
the rest.
Professionalism
and Effectiveness is measured in the way the values, focus, and
components of the website delivers customer service. It encompass
ease of contact and responsiveness, honesty in advertising and
self-representation, and clarity and potency of message delivery.
