Step Two Assessment of Market Conditions: reviews the process to define the target market and user base, assess the competition, deliver a competitive marketing strategy, and formalize the online positioning strategy.

Once the business objectives have been defined, the next step is to define the market conditions. Market conditions begin with the user process, which starts with the supplier and continues through the end user.

Once the users are defined, the next step is to prioritize their impact within the overall strategic statement and to communicate a detailed needs analysis that can be integrated into the timely development and delivery of the online process.

After translating the internal business objectives into specific user needs, the next step is to thoroughly assess the market alternatives for the target users. By thoroughly analyzing the competitive landscape, the business risk of the website is decreased.

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The next step is to create a work plan that will define the project deliverables. This work plan will serve to define the specific resources to deliver the website.

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Step Three Identification of Resources: describes how to assess both the internal and external skills and resources necessary to deliver the strategic plan.

Step Four Plan of Action: develops a website plan to manage the site after launch.

After carefully defining the project resources, the next step is to create a strategy to manage the site after the launch. Definition of the project time line, delivery of project milestones, and an ongoing assessment of project flow and management responsibilities will ensure that the site achieves the underlying business objectives.

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