practices deliver an alternative solution to the traditional, inefficient
business strategy. The delivery of that solution is based on a well-defined
business objective that can be realistically executed within existing
One. Definition of Business Objectives:
defines the framework for setting realistic business objectives
and achievable corporate results.
Two Assessment of Market Conditions:
reviews the process to define the target market and user
base, assess the competition, deliver a competitive marketing
strategy, and formalize the online positioning strategy.
Once the business
objectives have been defined, the next step is to define the market
conditions. Market conditions begin with the user process, which
starts with the supplier and continues through the end user.
Once the users
are defined, the next step is to prioritize their impact within
the overall strategic statement and to communicate a detailed
needs analysis that can be integrated into the timely development
and delivery of the online process.
the internal business objectives into specific user needs, the
next step is to thoroughly assess the market alternatives for
the target users. By thoroughly analyzing the competitive landscape,
the business risk of the website is decreased.
Three Identification of Resources:
describes how to assess both the internal and external skills
and resources necessary to deliver the strategic plan.
Four Plan of Action:
develops a website plan to manage the site after launch.
defining the project resources, the next step is to create a strategy
to manage the site after the launch. Definition of the project
time line, delivery of project milestones, and an ongoing assessment
of project flow and management responsibilities will ensure that
the site achieves the underlying business objectives.